How did I miss these? Eircom's Entrapment Adverts

So it seems that Eircom have had a viral ad campaign on the net for some time and I've been oblivious to it.Not the first time I've ignored adverts, but I kinda wish I'd noticed these earlier.

I found these ads on channel4.com so not only have Eircom a good ad campaign they are also placing them on great sites.